Q&A with Brett Staniland: Championing Sustainable Fashion and Community Education
- Sophie Wetherall
- Feb 13
- 2 min read
The Fashion Fixed team had the privilege of attending The Good Clothes Show at Birmingham’s NEC, an event dedicated to ethical and sustainable fashion. Bringing together designers, brands, activists, and enthusiasts, the show highlighted innovative approaches to sustainability through workshops, exhibitions, and panel discussions.
The Fashion Fixed team caught up with Brett Staniland, many of you may know as a Love Islander and model, but he’s also a sustainable fashion advocate who uses his platform to educate people on the good, the bad, and the ugly in fashion. We managed to learn how he began working in the industry and to hear his perspective on sustainable fashion.
Can you start by introducing yourself, your work and why you’re here?
I'm Brett Staniland, and I'm here at The Good Clothes Show as an advocate for a better, more responsible fashion industry. Events like this are really important because it can help galvanise the community and show a more responsible side that people can see as accessible as well as kind of reigniting our passions for the movement.
How and why did you start working in fashion?
So I got into the industry through modelling and pretty quickly, I wanted to shift and only work with brands that aligned with me so that our values were the same. And I looked at it as a career in the long term. So, if I was going to do this, I wanted to do it the right way. When that turned into influencing, I thought, I have a really big opportunity not to see my followers as customers, but as a community where we can learn together. And that's why now I use my, platform to try and educate as much as I can. I show a lot of the bad and try and balance that with a lot of the good stuff that's going on, too.
Why do you think fashion sustainability is important?
Sustainable fashion is extremely important because in the grand scheme of environmentalism, it's something that can have a massive impact on global emissions and the climate temperatures. Therefore, it's something that's also very accessible because all of us wake up every morning and get dressed. So, whether we like it or not implicates us all. The other thing is that it's a massive way of expressing ourselves and it's fun and it can be creative. So that's why things like this and hopefully the way that we use our platforms can show people that we can have a more responsible industry with equally just as much creativity and fun and enjoyment.

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